3. When did you decide to take the leap and start your own business?
I started my interior design business in 2004.
I knew I wanted to be a business owner well before I knew I wanted to be an interior designer. I took marketing courses in high school and continued taking business classes while attending UW-Eau Claire after high school. I read books about entrepreneurship and biographies about entrepreneurs. To this day, I'm still fascinated by people's stories. Being a business owner takes courage, confidence, and a serious work ethic. It demands that you work hard to figure things out even if it's outside of your area of expertise.
4. Why did you decide to start your own business instead of going to work for someone else?
I enjoy having the responsibility to set standards for how our clients are treated. Since most of our projects are residential - I am invited into people's homes. This honor comes with a responsibility to be respectful and empathetic. Listening to my client's needs is the most important thing. I also enjoy having the ability to be flexible and adaptive. The options available for purchasing home furnishings and fixtures has drastically changed since I started the business 14 years ago. I can meet those needs by using trade vendors for a full service experience, local retails for a more personal feel, or online vendors offering convenience and variety. We also offer e-design where we send you a completed plan and all the information you need to implement it without even meeting.
5. Between having a family and 2 businesses to run, how have you gotten through some of the more difficult times?
It hasn't been easy! We've had some serious challenges along the way both personally and professionally. Having a loving and supportive husband helps. We believe in each other and we love each other very much. When the going gets tough, you pick yourself up and do your best to learn from the situation.